- January 22, 2025
Polish women are very eager to go to the hairdresser. As many as 75% of women declare that they have a favourite stylist, and half of the women use treatments at least once a month. This is a huge market, open to new service providers. But starting a hair & beauty business is not easy.
Monthly earnings of the owners of the most popular hairdressing workshops amount to tens of thousands of zlotys. Such high incomes are often the result of many years of work put into building the reputation of the plant. Creating a really good hairdressing salon requires a lot of time and resources. First of all, you have to rent a place and buy hairdressing equipment. Then you should think about the costs of the interior designer and furnishings of the living room, waiting room and reception desk. In addition, there are considerable regular expenses on high quality cosmetic products and promotion and industry training. Therefore, a person planning to open even a small hairdressing salon for the start should have at least several thousand zlotys at their disposal.
Another investment that needs to be made when setting up a hairdressing salon is time. This is particularly true for owners of sole proprietorships. Stylists at work spend even several hours a day, which they spend on customer service and completing formalities.
Record keeping, booking and ordering materials takes a lot of time. Usually these are the hours that business owners have to devote to work after the closing of the showroom. They spend most of the day away from home and their family life suffers from it. Therefore, when setting up a hairdressing salon, it is worth thinking about solutions that will make it easier to complete the formalities. On the market there are at least advanced management systems for hair & beauty companies (one of the most popular of them is Versum, which is used by several thousand companies). This software gives you access to an intelligent form that makes it easy to plan visits, as well as allowing you to easily control inventory levels and even help predict the number of customers who can visit the showroom next month.
Today, running a hairdressing salon also requires investing in promotion. Although you can count on your customers to come for treatments after they learn about the new workshop by slippers, it's better to take more effective action. Campaigns with discounts or rebates, social media ads or whispered marketing could be a good idea. Of course, every self-respecting hairdressing salon must have an effective website and dynamic profiles in social media.
Is it worth setting up your own hairdressing salon? The answer to this question is very difficult. Certainly, starting a business requires a lot of money and huge time outlays, which do not guarantee that the salon will prosper well. On the other hand, the right strategy of brand development gives a great chance for success, and a prosperous hairdressing salon is not only a great satisfaction, but also a great profit.
