- January 22, 2025
Last winter's skiing holiday was chosen by 28% of all Poles leaving in winter. The Alps are still very popular, with 250,000 people deciding to go for them. Nearly 80 percent of them choose Italy and Austria, and interest in French towns and cities is growing. Customers more often choose reliable travel agencies, and during the trip they demand entertainment and animation from the organizer.
- A quarter of a million people a year go to all the Alpine countries, i.e. Austria, Italy, Switzerland and France. The number of clients choosing Italy is estimated at 100 thousand people, Austria is a little less popular, while 15-20 thousand people go to France - says Michał Starkowski, President of the Management Board of the 360° travel agency, which includes SnowShow and Chilling.
More and more Poles decide to go skiing in the winter. According to the booking statistics of Travelplanet.pl service, last season the percentage of ski lovers increased from 21 to 28 percent. Tourists prefer European countries - 80 percent of them booked a trip to Italy and Austria. The popularity of French resorts, hitherto less popular with Polish tourists, is also growing.
- For those who are looking for a better price, reliable is Risoul in France, where in addition to three-star apartments we also have well equipped four-star. There are also known destinations, with a large number of routes. The Three Valleys in France also sell well, we go to Les Menuires or Val Thorens. Also Helicamp, i.e. a drop from a helicopter organized in La Rosière, works well," Starkowski points out.
Although a week's trip to the Alps is more expensive than a stay in the Polish mountains, for a higher price customers also gain higher quality - guaranteed snow, modern infrastructure and thus the ability to travel more kilometres of ski slopes. What is more, you can also easily calculate the cost of the trip, because you just have to buy one skipass. Customers also pay more attention to the organizer of the trip.
- Fewer and fewer people travel with no name travel agencies, rather they are looking for reliable tour operators - Starkowski points out and explains that it is a matter of reliability of a given agency. - We have to ask ourselves whether saving 50 or 100 PLN is worth gathering participants all over Poland, nomadicking for 2 hours waiting for the keys or breaking up the team between a pair of apartments.
As the owner of SnowShow emphasizes, most of our participants are interested in entertainment. They want it not only to be a visit to the place, the distribution of skipasses, but also something more - bartender workshops, animations, concerts and events.
